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Is William Hill's Poker-Stars deal the best game it can buy into?

Updated: Feb 6, 2021

William Hill’s planned £5bn merger with the Canadian owner of Poker-Stars could allow Britain’s best known bookie to emerge from the industry’s recent M&A maelstrom as one of the world’s biggest online betting giants.

The latest tie-up follows a surprise £2bn merger between bookmakers Ladbrokes and Coral in summer 2015, quickly followed by news of a tie-up between Paddy Power and betting exchange Betfair, which created a gambling behemoth now worth almost £8bn. A month later came the conclusion of GVC’s drawn-out battle against Israeli online gambling company 888 to buy Foxy Bingo owner Bwin.Party for more than £1bn.


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