Newsletter - KSA releases advertising guidance ahead of online market opening

2021 GiH Conference: Ask the CEOs!

One of the highlights of the 2021 Gaming in Holland Conference – taking place September 28 in Amsterdam – promises to be our CEO panel, which will feature the CEOs of the Netherlands’ largest gambling operators: Sigrid van Aken (Novamedia), Erwin van Lambaart (Holland Casino), Eric Olders (JVH gaming), and Niels Onkenhout (Nederlandse Loterij).


These CEOs will share their insights on the regulated online market, responsible gaming, and sustainable marketing. Their discussion will be moderated by Birgitte Sand, former Director of Danish regulator Spillemyndigheden.

Conference attendees are invited to ask their own questions of these CEOs. This is your chance to gain unique insights and satisfy your curiosity.


Please submit your question(s) to info@gaminginholland.com, stating the name(s) of the CEO(s) you wish to address.


We will select the most interesting questions and include these in our panel discussion.

In the meantime, don't forget to register if you haven't done so already: https://bit.ly/3vJHiPU


Please note that in accordance with current Covid-19 restrictions, all conference visitors must show proof of vaccination, or a negative test result no older than 24 hours prior to the start of the event.


Tombola joins trade association NOGA

Tombola has joined the Netherlands Online Gambling Association (NOGA) as its newest member.


“NOGA is extremely proud of the accession of its youngest member Tombola. I see this as a clear sign that a growing number of gambling operators are convinced of the many advantages trade bodies and local representation bring to internationally active operators,” says Peter-Paul de Goeij, managing director of NOGA.


Marc Smit, Country Manager Netherlands at Tombola: “Tombola is very excited to introduce their unique bingo and arcade games to the Dutch players this October. Tombola is always striving to take a responsible approach by putting players first.”


Tombola is the UK's largest bingo site. Tombola develops and produces all its original bingo software and arcade games in-house and employs over 700 people in the UK and Europe.


Netherlands Gambling Authority imposes cease and desist orders on online bingo and lottery operators

The Netherlands Gambling Authority has imposed cease and desist orders on unlicensed operators Luxury Bingo and BSB Shop, which offered their services to Dutch consumers via Facebook and Discord.


Both operators were repeat offenders, the Dutch regulator said.


Luxury Bingo was issued a charge for each future violation of €3,000, up to a maximum of €30,000, while BSB Shop received similar charges of €7,000 for any new violations, up to a maximum of €35,000.


Dutch affiliates launch quality certification

Three leading Dutch affiliates, CasinoNieuws, Meneer Casino, and Onetime are the first affiliate marketeers to receive the newly launched Keurmerk Verantwoorde Affiliates (KVA).


KVA is administered and facilitated by XY Legal Solutions and its founder Steven Vrolijk.


In order to receive the KVA certification, affiliates must:

  • Only link to licensed offerings

  • Use social media channels in a responsible manner, for instance by employing age verification tools whenever possible

  • Only show responsible and balanced advertising

  • Prevent the publication of inaccurate information

  • Offer responsible gambling tips and include referrals to problem gambling prevention resources

888 acquires William Hill's non-US assets for £2.2bn

The acquisition aims to create a global online betting and gaming leader "by combining two of the industry’s leading brands,” a statement by 888 said.


The combination of 888 and WHI is expected to deliver significant operating efficiencies, “including pre-tax cost synergies of at least £100 million per year.”


“William Hill is an iconic sports brand, making it the ideal complement to 888, one of the leading global online gaming brands. Our strategies are also complementary, being digitally led, customer focused, and committed to player protection and raising industry standards around safer gambling,” said 88 CEO Itai Pazner.


Upcoming events

The following events may be of interest to the GiH community.


  • Kindred Group will host the 6th annual Sustainable Gambling Conference on 5 October. The event will take place online and is free to attend.

  • Get ready for the 2021 Gaming in Germany Conference, which will take place 25 October at the Grand Hyatt Berlin.

  • SiGMA Europe has been rescheduled to 16 – 18 November, 2021.

  • The Betting on Sports America conference and expo has been scheduled for 30 November – 2 December, 2021 and will bring together all the major players in the fast-growing North American sports betting industry.

  • The World Gaming Executive Summit is returning live on 6 – 8 December, 2021 at the W Hotel, Barcelona.

  • ICE London and iGB Affiliate London have been scheduled to take place 1 – 3 February, 2022.

Netherlands Gambling Authority releases advertising guidance ahead of online market opening

The Netherlands Gambling Authority has published advertising guidance aimed at operators looking to implement the new marketing rules that will enter into force on October 1, simultaneously with the opening of the regulated online market.


The guidance clarifies rules regarding general advertising restrictions, the use of role models, and the obligation to avoid targeting vulnerable consumers such as minors and young adults.

Notable aspects of the new rules include a prohibition of the use of professional athletes or role models who appeal “to a significant degree” to under-25s, and restrictions on bonus offers.


Other news

Current Dutch sports betting monopolist TOTO paid out close to €1m to players who bet on a Max Verstappen victory in the Zandvoort GP.


Former race driver Robert Doornbos has joinedJack's Casino as brand ambassador.

Janshen-Hahnraths's Fair Play Casino has launched a new country-wide campaign in the Netherlands.


The Master Classics of Poker returns to Holland Casino Amsterdam from November 13-20.

Flutter Entertainment has become the latest European operator to join the European Gaming and Betting Association (EGBA).


Sports betting brand bwin has become an official partner of the UEFA Europa League and new UEFA Europa Conference League.


Marcus Boyle has been confirmed as the new chair of the UK Gambling Commission.

Danish operator CEGO has been granted a license to operate in Great Britain by the UK Gambling Commission.


Flutter Entertainment's UK & Ireland arm launched a new £500 maximum monthly deposit limit for all customers under the age of 25.


Latin American operator Betcris has launched its brand in Poland, marking its first foray into the European market.