Global gaming revenues projected to fall 11% due to coronavirus
According to H2 Gambling Capital, global gambling revenues are now on track to fall by 11% due to the ongoing coronavirus crisis.
Depending on the global spread of the virus, the final revenue losses may be even higher. The expected decline in revenues would effectively bring the value of the global gambling market to below 2017 levels.
As the land-based industry will be hit much harder than the online sector, the relative share of the latter in total revenues is expected to increase from 13.2% to an estimated 16%.
More extensive information is available in the podcast “How is COVID-19 Affecting Gambling?” with Simon Holliday, Founder of H2 Gambling Capital, and leisure analyst Ed Birkin.
Online operators take action against “corona-free” affiliate marketing
Flutter Entertainment and Kindred Group have communicated a zero-tolerance policy with affiliate partners over the use of coronavirus in marketing material. LeoVegas has reportedly taken similar steps.
Meanwhile, Gaming Innovation Group (GiG) is offering free coronavirus keyword tracking to operators seeking to prevent unethical marketing practices through their affiliate marketing channels.
Last week, the Netherlands Gambling Authority warned unlicensed online operators using the coronavirus crisis to promote their online offerings that they could count on the “keen attention” of the regulator.
Marketing efforts touting the advantages of “corona-free” gambling have, however, also been observed in other markets, including the UK.
Upcoming events & webinars
The following events and webinars may be of interest to members of the GiH community.
Due to current events, most events that were to take place before the summer have been postponed.
However, the following events are still on track to take place later in the year.
EASG 2020, the 13th European Conference on Gambling Studies and Policy Issues, will take place in Oslo from 8 – 11 September. This year’s edition will focus on international differences in regulations and operations, as well as different approaches toward prevention, and treatment.
Betting on Sports America, the largest dedicated sports betting trade show in the world, returns to Meadowlands, New Jersey from 1 – 3 December.
The World Gaming Executive Summit will return to Barcelona from 7 – 9 December. Key themes on the agenda include AI, the future of land-based gaming, CSR, sustainable marketing, regulation updates, fantasy sports, and emerging marketing opportunities.
Webinars & virtual events
Tune in for the webinar “Addiction in gambling: how can neuroscience and AI help?” on March 31.
Also on March 31: a webinar on Bonus Abuse Exposed – Insights from a Former Professional.
On April 2, the EGR Weekly Virtual Series kicks off with “Effective anticrisis communication with employees and partners.”
On April 23, CDC Gaming Seminars will present the webinar “Understanding AI (Artificial Intelligence) and the Best Ways to Use It at Your Casino.”
Netherlands Gambling Authority publishes annual report and enforcement agenda
The Netherlands Gambling Authority (KSA) has published its annual report, as well as its enforcement agenda for the coming year.
Despite the fact that the Dutch regulator issued a record amount of fines in 2019, totaling €3.5m, KSA chairman René Jansen said that fines alone would not be enough to stop unlicensed operators.
Jansen: “The ban on online gambling can hardly be enforced any longer, as there are already an estimated one million Dutch players gambling online. Consumer demand is there and will not disappear.”
The Netherlands Gambling Authority also published its enforcement agenda 2020. In the coming year, the regulator will focus on preventing minors from participating in games of chance, take measures to prevent gambling addiction, and curbing (the visibility of) illegal gambling offerings.
The Netherlands Gambling Authority is looking to hire a Senior Supervisor Games of Chance, a Product Owner Supervision and Licensing Systems, and a Senior Online Enforcement Officer.
UK betting shops and casinos will not qualify for relief in business rates.
The Malta Labour Party has sanctioned wholesale upgrades to its economic rescue package to support vital industries disrupted by the ongoing global Covid-19 crisis.
Live casino provider Evolution Gaming has said there is a continued strong demand for its products, despite the disturbances caused by the coronavirus outbreak. However, Evolution Gaming was also forced to temporarily closed its studio in Georgia after being instructed to do so by the country’s government.
Henrik Tjärnström, CEO of Kindred Group, responds to the warning and SEK 100m sanction fee that the company received from the Swedish gambling regulator.
Norway’s gaming authority will allow bingo halls to operate in an online-only capacity, suspending regulations that require a physical draw to take place.
Formula 1 has launched a new esports competition. Current F1 drivers are among the participants.
Playtech has announced it is working to protect its cash flow amid the global outbreak of the coronavirus.
Catena Media has reported a 5.7% year-on-year increase in revenue for the two months to 29 February, with the affiliate marketing giant saying that it anticipates further growth amid the novel coronavirus pandemic.
The online gaming advocacy group iDevelopment & Economic Association (iDEA) is pushing for online gambling to be quickly legalized in the US, as the Covid-19 crisis has shuttered most of the nation’s land-based casinos.