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US Longread: The Future of Sports Betting, by ESPN

Updated: Feb 5, 2021

Editor's note: Part 1 of ESPN's future of sports betting series focused on the paths to legalization in the United States and what the resulting marketplace could look like. Part 2 focuses on the bettors in this future landscape.

There is an ongoing arms race between elite sports betting syndicates.

Each group is doing whatever it takes to stay one step ahead of the other. They're constantly developing and improving predictive models for all aspects of sports betting. The ultimate goal is to solve the equation.

"Sports wagering is just a math problem," said a high-level bettor, who is active in the global market and spoke with ESPN on the condition of anonymity. "Most syndicates are already using various forms of machine learning."


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