The board of directors of William Hill and Amaya are in talks about a potential merger of the two businesses.
The companies are considering a “potential all share merger of equals” that would combine William Hill’s sports betting-led online and retail offering with Amaya’s dominance in the poker market through its PokerStars brand.
The board of William Hill said Friday that it has been evaluating ways to accelerate its diversification strategy, having recorded a period of decline which claimed the scalp of chief executive James Henderson in July.
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