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Developing the right approach for problem gambling |

Updated: Feb 6, 2021

Technology and data is being increasingly used by the gambling industry in order to help identify customers in danger of developing problems, although there is still an important role to be played by the personal touch.

Developments in technology coupled with enhanced and expanded access to customer data means operators are better placed than ever to assess if a player is a problem gambler, and moreover the patterns of an addiction, or gambling problem, beginning to emerge. The fact that this is more often than not taking place online however not only means that the human element is lost, but it could be easier for customers to avoid realising they have a problem or even discussing the issue should they so wish.


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