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Sweden´s Broadcasters receive large investment from the iGaming Industry

Updated: Feb 6, 2021

Online betting operator Unibet has usurped Sweden’s state-owned betting monopoly as the number one gambling advertiser on Swedish television.

New figures released by Stockholm-based media consultants Mediavision show gambling companies accounted for 10% of all Swedish television ad buys in the first half of 2016, up from just 3% as recently as 2013.

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