Zitro Interactive will integrate its most popular online games onto Playtech’s award-winning platforms following an agreement between both companies. The partnership will enable a large number of Playtech’s licensees to access Zitro Interactive’s content.
The first Playtech licensee to take advantage of the new content will be Mexican operator Caliente that operates an exclusive Playtech casino as part of a wide-ranging structured gaming and sports betting agreement.
An initial 17 of Zitro’s biggest online and mobile bingo games will be on offer to Playtech licensees including popular games such as Powermanía Bonus, Tacomanía and Last Bingo in Paris.
Sebastián Salat, CEO, Zitro said: “One of Zitro’s strategic pillars, beyond diversifying our on-site product lines and our geographical presence, is to offer our popular games to the world from the most prestigious online casinos.
“The agreement recently with Playtech is an important step in this direction, allowing us to have our content available on platforms that are used by a huge number of the world’s largest online operators,” Salat added.
Rais Busom, Director, Zitro Interactive, said: “The excellent reputation that Zitro Interactive has been working on over the past three years is now bearing fruit with an agreement that puts us in an excellent position to continue leading the online video bingo sector, now and for the next few years”.
Shimon Akad, COO, Playtech, said: “Zitro produce great bingo-themed games and we’re delighted to be able to partner with them and offer an even larger selection of titles to our licensees.”
Zitro is a multinational leader in bingo games, it was founded in 2007 with the aim of committing itself to innovation, constant and progressive investment in research and development (R&D&I), and with a commitment to responsible gaming. From its beginnings, and thanks to a varied portfolio of products and a high quality professional and multidisciplinary team, it has continued to expand and has already.
achieved a significant presence in diverse markets and is becoming a clear benchmark for the sector. Zitro manufactures, develops and controls the operation of special and electronic bingo machines for gaming rooms, and guarantees personalised care for every customer. ZITRO also has a specific Interactive division for interactive gaming with successful games and transfering its experience to the digital world. World of Bingo is Zitro’s social casino with over 1.1 million unique users who enjoy its video bingo games in 194 countries across the globe.
Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 13 countries.
Playtech is the gambling industry’s leading software and services supplier with more than 130 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.
It is the pioneer of Omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.
Playtech’s Financials division, run through subsidiary Markets Limited (formerly called TradeFX), is an established and growing online CFDs broker and trading platform provider, operating the brand markets.com. Its B2C focused offering is available in more than 100 countries and in more than 25 languages and is licensed and regulated in the EU and South Africa.
Source: Zitro Interactive announces global content partnership with Playtech