Marja Appelman has been the Chief Executive of the Netherlands Gaming Authority (Kansspelautoriteit) since September 2013. Her ambition as the CEO of this young organization (April 2012) is to establish a professional regulator that will give incentives to market players to provide safe, licensed and responsible gambling services. Marja has a professional background in regulation and compliance. Before joining the Netherlands Gaming Authority, she worked at the Netherlands Competition Authority, the Netherlands Bureau for Economic Policy Analysis, the Dutch Healthcare Authority and the Ministry of Economic Affairs. She is a regular speaker at international conferences, such as ICE, EiG, MiGS, IMGL and Gaming in Holland.