Reminder: Join Us TOMORROW to Discuss the Impact of the Dutch Election Results

As both the remote gaming bill and the casino reform bill are still under consideration by the Senate, the outcome of the recent Lower House election could have a major impact on the future of gaming in the Netherlands.

Tomorrow, Gaming in Holland will organize a meeting to discuss the consequences of the election outcome. Our speakers are:

  • Justin Franssen, gaming lawyer at Kalff Katz & Franssen
  • Bert Bakker, Senior Consultant at Meines, Holla & Partners
  • Eric van Vondelen, independent gaming advisor
  • Sanne Muijser, General Secretary at VAN

The meeting will take place at Café Restaurant Dauphine, Prins Bernhardplein 175, 1097 BL, Amsterdam, from 15:30 until 18:00. We will conclude our meeting with networking and business drinks.

If you would like to attend, please send an email to


Novomatic Netherlands Acquires SuperGame Arcade Chain

Novomatic Netherlands has acquired the seven SuperGame arcades owned by Ron and Marcel Traarbach, all of which are located in the Limburg region.

“We are proud of this next step in realizing our M&A strategy to become the leading slot machine operating company in the Netherlands. Combined with our single site operations, Novomatic Netherlands now operates 5,145 slot machines, which represents an even higher number of player seats,” Paul Strikers CEO at Novomatic Netherlands said.


Netherlands Gaming Authority Goes After Dutch Betting Affiliate

The Netherlands Gaming Authority has imposed a penalty payment on a Dutch betting affiliate (full details here).

In related news, the regulator has been experiencing significant difficulties collecting administrative fines imposed directly on foreign online operators, as there exists no international legal framework to collect such fines, State Secretary Klaas Dijkhoff of Security and Justice recently admitted. Dijkhoff promised, however, to further study the possibilities of collecting administrative fines abroad.


Dutch Poker Players Join Forces, Share Office

Dutch online poker players Luuk Gieles, Floris van der Ven, and Rene Kuhlman are sharing an office in Rotterdam to profit from each other’s feedback and support.

PokerNews visited their office and asked about the benefits of close cooperation and knowledge sharing.


Amaya Posts Record Results; Seeks to Diversify

Amaya Gaming, owner of the PokerStars brand, has posted record results for FY 2016. Total revenue came in at $1.15 billion, an increase of 8% on the $1.07 billion posted in the previous year. While online poker remained the company’s top earner, its casino and sports betting verticals are contributing an increasing share to revenues.

As the company is moving away from its poker roots, Amaya CEO Rafi Ashkenazi further revealed that the company’s upcoming annual general meeting will ask shareholders to approve a new corporate name “to better reflect the company we are today and the company we aim to be in the future.”


2017 Gaming in Holland Conference & Expo Program Preview

Please join us on June 13-14 in Amsterdam for the sixth annual Gaming in Holland Conference & Expo.

The Gaming in Holland Conference & Expo aims to keep industry professionals from the land-based and online segments, as well as the casino, betting, and lottery verticals abreast of the latest developments in the Dutch gaming market.

This year’s program will focus on the following topics:

  • Regulatory update: the latest regulatory and legislative developments;
  • Responsible gaming 4YFN (4 years from now): the consumer’s response to the transformation in our industry;
  • Match-fixing: how to most effectively combat sports-related fraud in a regulated online market;
  • Product management across both land-based and online channels;
  • Education: attend either a masterclass from the International Masters of Gaming Law or a training by the Totally Gaming Academy.

Check out our list of confirmed speakers here.

In addition to our usual conference program, we will also present an expo featuring exhibitors specializing in both land-based and online products and services, as well as an affiliate zone, all-day networking, and free-to-attend breakout sessions.

Click here to register.

We hope to see you in Amsterdam!


What We Learned at the Casino Marketing Academy

“The majority of casino promotions are the same kind of promotions the industry has been doing for a long time,” says Arjan Korstjens, Director of the Casino Marketing Academy. “I am pretty sure most managers plan their marketing without knowing what the return will be. Marketing shouldn’t be just about cooking up some nice promotions. Marketing should be a profit center.”

Different types of players are incentivized by different types of promotions. The chance to win a trip to Las Vegas will appeal to your first-time visitors, but is not a good way to attract your time-on-device players. A 100 euro mystery jackpot will be a boon to a low-stakes punter, but could annoy the hard-core gambler

Please note that Arjan Korstjens, as well as his Totally Gaming Academy colleague Lucien Wijsman, will both speak at this year’s Gaming in Holland Conference & Expo.


Other News

State Secretary Klaas Dijkhoff of Security and Justice has replied to questions from MP’s regarding the government’s response to several motions adopted by the Lower House in relation to the remote gaming bill.


The Netherlands Authority for the Financial Markets (AFM) has informed the Dutch government of its legislative wishes for 2017, including a prohibition on advertising for “harmful financial products,” i.e., binary options and CFDs. Should the Netherlands Gaming Authority create a similar wish list?


Dutch broadcaster SBS will produce a serialized TV documentary about Holland Casino. It is not yet known when the series will be broadcasted.


The casino game “Dice Ball” has been officially added to the list of approved casino games in the Netherlands.


Chambers and Partners has created a global ranking of gambling lawyers, which includes Justin Franssen of Kalff Katz & Franssen.


The European Gambling and Betting Association (EGBA) has published a guidance document on “a proper implementation” of the Fourth Anti Money Laundering Directive which European Union member states must implement by June 26, 2017.


The UK betting shop self-exclusion program “MOSES” has been proved effective.


Can AI spot problem gambling earlier? The answer is “maybe.”


Winning punters in Ireland have no protection in law if operators fail to pay out, according to an Irish judge.


US daily fantasy operator DraftKings has launched a German-language website. In related news, there are signs that the announced merger between DFS giants DraftKings and FanDuel may not go ahead.


Should the iGaming industry fear “Tinderization” – the changing shifts in consumer behavior that undermine every loyalty program ever created?


People who bought products in mobile video games last year spent an average of $87 dollars on their “free-to-play” games.


Compliance testing outfit NMi Gaming has moved to strengthen its service offering in Spain by opening a new office in Madrid.