michael_auerGuestblog by Michael Auer

Gambling is a fun leisure acivity for the majority of players. However a small number of players can run into problems. With behavioural tracking patterns which are indicative of risky gambling can be detected at a very early stage. Regulators are increasingly acknowleding these possibilites and the necessity of targeted customer interaction. But what should operators tell players? neccton and Dr. Mark Griffiths from Nottingham Trent University have teamed up with Norsk Tipping to answer this question. They have designed the first real-world experiment and found that behavioural and normative feedback effectively change playing behaviour and gambling related thoughts.

For the Full Article Click here : Guestblog by Michael Auer: Personalized Behavioral Feedback for Online Gamblers: A Real World Empirical Study