Online gaming is heading towards hybrid models of business where offline services are still relevant, but this approach needs to deal with regulatory restrictions. In a country like Italy when most of payments are still performed in cash, the offline presence of online gaming operators is becoming more relevant. It might sound unexpected, but the digitalization process still requires the physical contact between operators and players.

Offline authentication and registration can help

Italian gaming laws require to collect the players’ IDs within 30 days from the opening of their account. And according to the current position of the Italian regulator, such requirement cannot be replaced by other forms of identification. Likewise, players’ registrations require to fill in a large number of fields.

The process of collection of players’ IDs is usually managed using the camera of smartphones, but it is still a problem for players that are not IT skilled. Therefore the usage of affiliation shops to perform such activity can represent a substantial support. However, it needs to take into account the restrictions provided by Italian anti-money laundering law as well as the privacy related potential issues in case of misconduct in the usage of players’ IDs. The same occurs for players’ registration that cannot be performed by affiliates in place of players, but just with their support.

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Source: Is online gaming dependent on offline?