With 29% Gaming Tax Ahead, Dutch Affiliates Are Eying the Exit Door

After going public at Nasdaq Stockholm earlier this year, Catena Media, a lead generating company with a strong focus on the Dutch iGaming market, recently acquired AskGamblers.com for €15 million.

As AskGamblers.com has been mostly aiming at the UK market, Catena’s latest acquisition indicates it is shifting its attention away from the Netherlands.

Another Dutch affiliate company, Delta Markets, sold its assets to Malta-based Gaming Innovation Group (GIG) for €4.2 million last month.

With a proposed gaming tax of 29%, instead of 20% as had been originally announced, the soon-to-be-regulated Dutch online gaming market may be considerably less attractive than originally expected.

Robert Andersson, CEO of Catena Media, will discuss the prospects of affiliate marketing in the Netherlands with his well-known peers and competitors Meneer Casino, OneTime, and OddsChecker at the upcoming Gaming in Holland Conference. Don’t miss it!


NYX Acquires OpenBet with help from William Hill and Sky Betting

Toronto-listed online gaming technology firm NYX Gaming Group has acquired its rival betting technology outfit OpenBet for £270 million.

The deal has been partially funded by a £80 million contribution from UK bookmaker William Hill, as well as another £20 million from Sky Betting and Gaming.

William Hill has also agreed to invest an additional £10 million in NYX, in addition to signing a ten year deal in order to further develop William Hills’ sports betting, gaming and retail platforms, including the launch of a brand new platform sometime in the next three years.

Earlier, NYX signed a letter of intent with the recently merged Dutch Staatsloterij / De Lotto combination to develop an online offering, ahead of the regulation of online gaming in the Netherlands.


eSports, a Safe Bet for Operators?

The potential of the eSports betting market is massive, estimated at $23.5 billion, but is the new vertical a safe bet for gambling operators?

This topic, as well as others, will be discussed at the world’s first and only eSports betting summit on 18 May in London.

In the mean time, experts from Unikrn, SportRadar, and RTSmunity have provided their thoughts on the integrity of eSports in an exclusive paper, which can be downloaded for free here.


Is It Gambling or Is It Trading?

Binary options brokerage platform Anyoption has just launched a new binary options trading product that “plays like a high-octane casino game.” Traders “simply choose an asset and amount they want to invest. Then traders use their mouse to adjust a circular ‘bubble’, to determine its size and shape.”

This above announcement speaks to a broader question: where to draw the line between gambling and trading?

Meanwhile, Dutch Minister of Finance Jeroen Dijsselbloem again responded to questions from members of the Lower House regarding binary options that, in line with the EU Markets in Financial Instruments Directive (MiFID) these are unequivocally to be qualified as financial instruments. Legally speaking, there is thus “no room to designate trading in binary options as a game of chance.”


Other News

The Netherlands Gaming Authority released its latest annual report.


Starting in 2017, the Rotterdam branch of Holland Casino will be open 24/7.


The 2016 edition of the EUROMAT Gaming Summit, the only industry event dedicated to the land-based gaming sector will take place on 26 May in Barcelona.


Dutch addiction care facility Victas, which also treats compulsive gamblers, has, unfortunately, declared bankrupty.


Former television presenter Jessica Broekhuis has written a book, due to be published this fall, about overcoming her (gambling) addiction.


The German Lotto is dying a slow death.


How big, exactly, is the UK gaming market right now? Consulting firm Regulus Partners has an answer to that question.


South Africa appears to have decided against legalizing online gaming.


Nevada’s gaming market has recovered from a poor start to the year by posting year-on-year revenue growth during February.