The Netherlands Gaming Authority Releases Advertising Guideline

The Netherlands Gaming Authority (Kansspelautoriteit) released a comprehensive advertising guideline this week.

The guideline reiterates that only licensed operators may advertise and that consumer advertising must lead to a legal offer. As online gaming currently remains illegal, no advertising whatsoever may take place. This blanket prohibition, the Kansspelautoriteit said, extends to “touting of online gaming companies in press releases related to sponsorship deals” or “consumer advertising disguised as a job advertisement.”

While the Kansspelautoriteit recognizes the importance of advertising as a means to steer, or “channel,” players toward a legal offering, advertising may not “actively promote players’ participation in games of chance.”

The Kansspelautoriteit further said it has the authority to sanction both operators and “facilitators” (broadcasters, publishers, website owners, etc.) who violate the guideline.

In related news, the Kansspelautoriteit also signed a cooperation agreement with the Dutch central bank (De Nederlandsche Bank) on issues concerning money laundering and financial supervision.


“Dutch Land-Based Gambling Arcades Break Off Joint Online Casino Plans”

The erstwhile plans of Dutch gambling arcade operators Janshen-Hahnraths Group (Fair Play), JVH Gaming (Jack’s Casino), and Hommerson, together controlling ca. 50% of the Dutch gambling arcade market, to develop and operate a joint online casino appear to have irrevocably fallen through, Meneer Casino reports.

Each company reportedly has decided to go its own way, with Janshen-Hahnraths and Hommerson developing separate online casinos, while JVH Gaming appears to be going all in on the land-based segment. “A joint online casino is now definitely out of the question,” the report concludes.


“Failing to Introduce Regulation is Not an Option”

The Centrum voor Verantwoord Spelen (“Center for Responsible Gaming”) has collected several noteworthy statements by State Secretary Klaas Dijkhoff, the cabinet member overseeing the introduction of the Dutch remote gaming bill.


UK Gambling Commission Reports on Player Behavior

New figures providing better insight into gambling behavior in Britain have been published by the UK Gambling Commission.

Findings include:

  • Participation in gambling has fallen from 57% in 2012 to 45% in 2015 – this can be attributed to National Lottery draw participation dropping from 46% to 32% in the same period.
  • National Lottery draws remain by far the most popular gambling activity followed by other lotteries and scratchcards.
  • At 0.5% rates of problem gambling are static – 2015 (0.5%) and 2014 (0.5%).
  • Those aged 18-24 are most likely to be problem gamblers (1.1%), and 1% of men were problem gamblers in 2015 compared with 0% of women.
  • 25-34 year olds are most likely to use mobile and tablet devices, bet in-play and gamble outside of the home.
  • Laptops are the preferred devices among all age groups for online gambling while those aged under 45 are most likely to use mobiles or tablets to gamble in addition to laptops.

Download the full report here.


Other News

ESSA Sports Betting Integrity releases its Q4 2015 Integrity Report. During the final quarter (Q4) of 2015, ESSA’s alert system identified 35 sporting events that were deemed suspicious.


Endemol Games and Playtech renew Deal or No Deal Bingo licensing agreement.


Israel is mulling the construction of a new casino complex in Eilat, which could attract up to 240,000 tourists per year.


Ladbrokes posts its first annual loss in a decade, but its CEO says there is nothing to worry about.


William Hill claims that the proposed Ladbrokes-Gala Coral merger would cause a “substantial lessening of competition” in the UK gambling market.