Five important points to take into account when selecting a gambling platform
With many different gambling platforms and business models available, making the right choice can be challenging. Based on experience with implementations in other jurisdictions, we have compiled five points that are important to take into account when making the final choice.
- Features – When you compile an RFP with a large list of requirements, most likely the bigger platforms with a rich feature set will have the highest score, but are all of these features really business critical and needed in your initial operations? These extra features may come at a high extra price compared to the less feature-rich platforms and maybe a turnkey solution with a standard set of features may just be good enough for your business needs.
- Openness and independence – To choose an all inclusive, one-stop-shopping, platform may be tempting, but if not at launch then maybe later you will want to integrate additional games content, payment methods or third party tools. During the platform selection it is important to address the technical openness of the platform to integrate with other suppliers and the supplier’s willingness to do so, as there may be strategic or political barriers.
- Experience and references – A supplier that has the biggest customers in the industry, has without doubt excellent references, but the downside to it may be that you will have to share the supplier’s resources with these big players. From the smaller suppliers on the other hand you might receive a lot of personal commitment, although the question will be if they will they actually achieve what they promise and whether they will accomplish their road map. For the latter it is wise to contractually lay down these commitments.
- Flexibility and speed – As the detailed legal requirements still have to be worked out by the Dutch regulator, it is likely that further down the road the platform will have to be adapted, apart from your own custom development and on-going marketing and product development needs. There are big differences in terms of flexibility, speed and cost for custom development and integration between suppliers; for example some suppliers will need two weeks to integrate new games whilst others will need two weeks just to do an initial workshop.
- Costs and business model – Many flavours and mixtures exist in the market, varying from high initial investments on one side to on the other side revenue share models where your initial investments are low but you will have to share your GGR to a large extent. Whichever choice fits best your business needs and projections, the preferred business model limits the choice of platforms.
About the author:
Sander Hoogendoorn is an independent interim and vendor manager with many years of experience in the legalized gambling market. He has played a key role in the implementation of retail Sports Betting in Spain and online Bingo and Casino in Italy and Mexico. On these projects he has contracted to the operators Codere and William Hill and worked with a large variety of platform and games suppliers such as Finsoft/G2, Playtech, Virtuefusion, IGT, Openbet and Cozy.