The Gaming in Holland Monitor: Brand Positioning in the Dutch market

The Gaming in Holland Monitor, developed in cooperation with Sherloq Market Research & Insights, is the largest and most comprehensive brand monitor about online gambling in the Netherlands. It enables participating operators to track the development of the Dutch gambling market and the position of their brand within a changing competitive field.

The Gaming in Holland Monitor is the ideal tool to generate insights in the online gambling market, the competitive field, and important brand KPIs.

The design, methodology, and first results of the Gaming in Holland Monitor will be unveiled at the upcoming GiH Holland Conference on June 5-6 in Amsterdam.

Don’t miss it: register today!


UK Gambling Commission Publishes New Framework for Measuring Gambling Harms

The UK Gambling Commission has published a new framework for measuring gambling harms among children and young people.

The framework was designed to better understand the broad spectrum of harms from gambling that can impact the health, relationships and finances of young people.

Helen Rhodes, the Gambling Commission’s Programme Director for Safer Gambling said: “Gaining a better understanding of the impact of gambling on children and young people is a key priority for the Commission. […] This newly released framework will provide critical insight into the range of harms that young people in Britain can experience and will help greatly in concentrating the National Strategy’s prevention and education initiatives where they will have the most impact.”


Upcoming Events

The following events may be of interest to members of the GiH community.

  • Registration for this year’s Gaming in Holland Conference, taking place 5 – 6 June, 2019 in Amsterdam, is now open! Among this edition’s keynote speakers are Netherlands Gambling Authority chairman René Jansen, Holland Casino CEO Erwin van Lambaart, and – last but not least – investigative journalist, academic, and match-fixing expert Declan Hill.
  • 115+ speakers already confirmed their attendance at the World Gaming Executive Summit, 2 – 4 July, 2019 in Barcelona.
  • The IMGL Autumn 2019 Conferencetakes place September 11–13 in Munich.
  • Betting on Sports 2019, the world’s largest sports betting conference & exhibition, will be held 17 – 20 September, 2019, in London. Betting on Sports 2019 will take place concurrently with CasinoBeats Summit 2019.
  • The International Association of Gaming Regulators (IAGR) will hold its 2019 Annual Conference in Montego Bay, Jamaica from 30 September to 3 October 2019.
  • The Responsibility in Gaming Conference, taking place 23 – 24 October, 2019 in Brussels, will focus on what operators and regulators can and should do to create an effective and workable responsible gaming policy.
  • Trade association VAN Kansspelen organizes a large number of member activities throughout the year. Check out their agenda here.


Betsson Steps up Preparations for Dutch Market Opening

Online gambling operator Betsson reported a 10% year-on-year group revenue increase during Q1 2019, with revenues topping SEK1,330.6m (€124m).

Betsson CEO Pontus Lindwall told investors that the newly-regulated Swedish market had gotten off to “a challenging start” and the new regulation had negatively impacted both revenue and operating profit during the first quarter.

Lindvall also said that Betsson continues to prepare for the opening of the Dutch regulated online market, which the operator expects for Q1 2021:

“The adoption of the Remote Gambling Bill in the Netherlands in February was a positive milestone. It is a step forward for the Dutch market and consumers, as well as a positive   development towards locally regulated revenues for Betsson. The operational subsidiaries have taken swift measures to be in the best position to obtain a license at the earliest possible time. The measures include adjustments to the product offering, rebranding and payment solutions. Whilst we have short term negative impact on revenues in the Netherlands, the measures ensure a sustainable outlook for the Dutch business and are long-term investments.”

Betsson’s Netherlands-facing subsidiaries Kroon Casino and Oranje Casino recently rebranded to Casino Winner and Loyal Casino, respectively, as unlicensed operators with a Dutch domain name will face a two-year cooling off period before being eligible for a remote license.

However, Betsson’s Netherlands-facing brands may have waited just a bit too long with their rebranding to be immediately eligible for a license when the Dutch regulated market opens.


Other News

According to the Netherlands only licensed sports betting operator, De Toto, AFC Ajax has an almost 80% (1,27) chance to qualify for the UEFA Champions League final tonight.


The German government has submitted the amended Interstate Treaty on Gambling (IST) to the European Commission for approval.


Italy’s telecom watchdog AGCOM published the country’s new gambling advertising restrictions.


Swedish trade association Branschföreningen för Onlinespel (BOS), has reported Svenska Spel to the Swedish Broadcasting Commission over the company’s ads in pre-financed television programs.


William Hill has launched its brand in the Swedish iGaming market, rolling out a Kambi-powered sportsbook and a range of casino games under the domain.


Gaming Innovation Group (GiG) reported a 13% year-on-year drop in its Q1 2019 revenues, which fell to €32.4m (£27.7m), citing the impact of Swedish regulation on its revenues.


Gambling firms are not doing enough to promote safe betting on Twitter amid the “sheer scale” of their marketing, according to researchers from Northumbria University.


The GambleAware charity revealed that its voluntary contributions from UK gambling operators over the 12 months ending March 31 fell below its £10m target and well below the 0.1% share of gambling revenue that operators are supposed to remit.


UK-listed gambling operator Paddy Power Betfair (PPB) reported double-digit growth in Q1, although the gains largely came from the company’s recent acquisitions.


LeoVegas has reported a 12% year-on-year rise in Q1 revenue to €86.3m ($96.5m), despite a considerable fall in EBITDA.


According to its Q1 2019 trading update, Catena Media recorded a revenue increase of 9% to €26 million. Despite growth, the figure is “below the expectations” of Catena governance.


Tamas Adam from Switzerland has been crowned European Dealer Champion 2019.


Betfred has extended its title sponsorship of the World Snooker Championship until at least 2021.


Manchester United’s surprise win over Paris Saint Germain cost bookmaker Paddy Power $1.3m.


Sports data solutions provider Genius Sports has brokered a deal with Nascar to develop an official betting product for the North American stock-car racing series.


Over 1,500 delegates attended SBC’s inaugural US conference Betting on Sports America.


US casino giant Caesars Entertainment has reported a 7.6% increse in revenue for the first quarter of 2019, though finance-related costs saw the operator’s loss for the period increase to $218m (€193.5m).