Gaming and betting operators will face increasing challenges when it comes to player retention unless they implement true omni-channel platforms and strategies, Tom Light, vice president of business development for SB Tech, has told iGaming Business. Speaking as part of the iGB Video short series, Light said his vision for omni-channel meant “providing the same level of content across all channels”.

He said different channels didn’t necessarily need to have exactly the same look and feel but should match in their level of service, whether they were retail or online. SBTech came later to market than many of its competitors, in Light’s view this gives it an advantage thanks to being an ‘omni’ platform from the start, whereas “most traditional companies will take an old retail solution and modernise the online solution”.

Source: Video short: True omni-channel approach key to player retention | iGaming Business

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