2015 Gaming in Holland Conference Recap
Thank you all for attending the 2015 Gaming in Holland Conference!
In today’s recap, we will be focusing on some major questions regarding Responsible Gaming that were discussed by our expert panelists.
We hope to see you again next year!
To what extent is online gaming especially addictive?
Simon Planzer (Planzer Law): “Despite fears in this regard, the incidence of problem gambling in the UK has remained flat. The introduction of regulation had no effect. In Switzerland, where there is neither regulation, nor prohibition, the incidence of problem gambling has also remained flat.”
“We should also note that the introduction of regulation is not the same as the introduction of online gaming. Players are finding their way to operators’ websites regardless.”
What is the role of advertising?
“As far as advertising is concerned, in the UK it has not been a big factor in influencing gambling behavior. In mature markets, advertising does not create new demand, but shifts existing demand toward different operators.”
“However, advertising can influence, for example, the behavior of adolescents by shaping attitudes and preferences. This also means that the amount of advertising – as opposed to its content and target audience – is largely irrelevant in influencing behavior.”
“On a final note, the role of legislation is often overstressed. An international comparison of regulatory regimes and problem gambling rates shows very little correlation.”
How can we improve the treatment and prevention of problem gambling?
Pieter Remmers (Assissa): “I have seven wishes, which if they come true, may considerably improve our efforts in combating problem gambling:
- Operators should take a pro-active role.
- We should invest in searching for evidence-based and best practices.
- Online operators should already be training their staff in recognizing and dealing with problematic customer behavior.
- Technology, including a data-driven analysis of player behavior, could help with early prevention.
- We should take care to create alternative or online support that is available 24/7.
- We should think seriously about who is going to be in charge of the future Dutch Prevention Fund. Will it be the Ministry, the Regulator, or health care professionals?
- We should move toward a personalized, multi-option gaming exclusion register (CRUKS).”