Endemol Nederland and TMG Landelijke Media are launching a joint venture in the online gaming arena. In the near future, both media companies will offer online gaming concepts for consumers. The development of new bingo concepts will start immediately. The introduction and operation of these games will be supported through the use of media such as print, online, mobile, TV and events. The possibility of bringing new partners on board in the future is not excluded.
The cooperation between the two parties is based on their shared ambitions and complementary qualities. Both companies regard online gaming as an important and growing market segment and, with this initiative, are responding to the anticipated changes to Dutch legislation and regulations in the area of games of chance in 2015 and the ensuing opportunities.
According to Laurens Drillich, the CEO of Endemol Nederland Mediagroep, the new partnership offers major benefits: “The online gaming market offers many opportunities for media companies such as Endemol and TMG. Joining forces gives us a better starting position for the further expansion of our activities. In addition to Endemol’s creative and production expertise, our company is also contributing the knowledge and experience of a global network.”
According to Frank Volmer, managing director of TMG Landelijke Media: “People enjoy playing games and having the chance to place a bet or two in the future. With our strong market coverage and the creative talents of both TMG and Endemol, it must be possible to launch several logical and above all creative game formats which satisfy this requirement.”
TMG Landelijke Media and Endemol have set up an expertise team to achieve their shared online